BEYOND THE LABEL. LIVING THE LIFESTYLE.

Launched in June 2021, The JLX Label is a faith-driven fashion and lifestyle brand based in Richmond, VA, inspiring you to step boldly into the unknown with confidence, purpose, and style.

We believe finding your style is about more than your appearance; it ignites your purpose. Whether you wear heels to own every room you enter or want to elevate your everyday fashion aesthetic, your style should help you step into every moment with intention.

From statement heels and chic handbags to standout sunglasses and handmade anklets, every style is sourced to boost your confidence, elevate your presence, and remind you that when you look good, you feel good... and when you feel good, you believe you can step into your purpose without fear of what’s next.

That’s “Just Living the Unknown.”